More on Edmonton Local Business Marketing SEO

It is becoming the norm for people in communities like Edmonton Canada or Stockton California to find what they need with a mobile phone. This creates two unique problems. Current data suggests that within a couple of years more searches will be conducted online for small businesses and local businesses with a mobile phone than with a desk top computer!

The problems created are twofold;
1. Your small business needs to be found first.
2. Your small business website must be mobile friendly.

Addressing point number 1:

If you are a Local small business, the search engine optimization that you use needs to be tailored to Local small Business SEO. You are primarily after the places site returns rather than the organic results, although you need to structure your SEO packages to actually do both, but local business SEO first. Google places returns are placed on the SERP page one results ABOVE the organic results, and that is exactly where you want to be located, and hopefully in the top 5 of those results.

I have several posts on the art of Local business SEO, but I can add a couple of new tips here. The beauty of LOCAL is the word local. Any site which exists within your local area, such as an online news letter, an online blog with a local address, online newspapers, are great places to go get a direct link to your business website! Notice, I am discussing links here, not citation sites, where only the mention of your business name, address, phone number or email address counts. If you have a local classified ad site, place a small business advertising ad into it to get that link. Focus local, local did I say local links?

Addressing issue 2:

Now, I ask you, if you are wanting to purchase a new mega wide screen TV, and you are in your car with a mobile phone, trying to find a location to purchase one and a website for a retail TV store opens on your mobile phone and you can only see a tiny part of the website without both horizontal and vertical scrolling, are you going to stay on that site to try to find the street address? I wouldn’t, I want my providers to make life ease for me and provide that information in mobile format, complete with a click to call button!

Summary

To be a successful in small business marketing you need to conduct an adequate campaign of local business or small business SEO and have a good mobile website.

Lonny Heiner
360-202-0738
Edmonton Local Business Marketing Online
Local Business Marketing Online
Business Advertising

Small Business Marketing Online and the Need for Citations in Local SEO

Well, the input from the last post was informative, and deserved! If I list about 100 citation sites that need to be administered in small doses, guess what the largest volume of questions were about? Not rocket science right? The question is, ok, which ones first?

Sorry, I should have taken the time to give a hint at this, and I will list my favorite 20 in this post. You decide which to do first. After that, I do not think that the order in which the references to your business appear is important, they will all count.

I am going to list my top 20 favorites, and I do not think that the order in which they appear is all that important.

judysbook
shopcity
supermedia
dexknows
magicyellow
zidster
shared
localeze
adsolutions
yelp
citysearch
yellowbook360
insiderpages
kudzu
advertise
merchantcircle
cityvoter
citysquares
foursquare

Lonny Heiner
360-202-0738
Small Business Marketing Online
Local Business Online Advertising and Marketing

Local Business Online Advertising and the Need for Citations in Local SEO

Local Business SEO is all about getting the Places slots on page one of a SERP. These are extremely important, as at least on Google, they appear ahead, or above the organic listings. They are so important, that they can replace the need to obtain great page one organic listings, saving lots of time and money.

Citations are defined as “mentions” of your business name and address on other web pages. These “mentions” are important to the search engines even if there is no link to your website. Mention of your business address and name in a classified ad are also citations.

Online yellow pages directory where your business is listed would also be a form of a citation. Citations also arise from a local chamber of commerce, or a local business association where your business information can be found, even if they are not linking to your website. “Web references” is a synonym for “citations”.

Citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations. This is important, as you want your website to be in the top 10 places, so that it appears ON the page, not as a continuation of the Places websites.

In the following link, I have given you a list of citation sites deemed the best by Mike Wilton.
The Ultimate List of Local Citation Sites
Written by Mike Wilton

As I have written before, it is important to be very careful to insure that the very same, or EXACT business contact information is used uniformly across all citation sites. It is also important, that you first get your search engine places pages in place before you start building the citations.

Also, as I have mentioned many times in the past, you want to build these citation listings very slow, just a few a week. One note of caution, there are several black hat software programs that will do this kind of work for you, making it possible to do them all in a few seconds or minutes. Don’t even think about it. This could get your entire website blacklisted on the search engines and it will never be found.

Please take the time to read Mike Wiltons page above, as it contains great information that doesn’t need to be repeated here.

Lonny Heiner
360-202-0738
Small Business Online Advertising and Marketing
Local Business Online Advertising and Marketing

Business Marketing Online

Hello everyone! It is good to see you all here again. I have some good news for you small business owners! Crazyfoxes Marketing Group is offering free small business interviews which will be posted on our soon to be developed website, http://city.localbusinessdirectory.com. So, if your business is in Edmonton, your business interview would appear in our website at http://edmonton.bestbusinessdirectory.com.

We can conduct these interviews on the phone, arrange an appointment at your office if it is within a reasonable distance of our offices, or conduct them via Skype or phone. If we interview your small business, we will post the interview, after your approval on our website. This will give you visibility in your local community environment. Hopefully, you already have a website, and one tailored to mobile phones, because that is the most important aspect of this viability. But do not fret, if you do not have a website or a mobile website, we can cover for you.

Viability for Online Small Businesses

What these interviews will do for you is draw attention to your local business. During the interview we will mention the name of your business multiple times, and create hyperlinks to your business right in the interview. We are experts in small business promotion, so an interview on our site should be a significant event for your local SEO.

Every small business owner needs to invest in the internet advertising arsenal. What is that? Simply stated it is doing all things necessary to build visibility on the internet for your local small business.

Having said that, did you know that possibly by as early as next year, and certainly by the year after, the number of online searches conducted on the internet will be by mobile phone, surpassing searches performed on desktop computers?

As a local or small business owner, you need to inventory your internet advertising assets. Do you have a Google places site? Do you have a Facebook fan page? Do you have a Bing Local page? Do you have a Yahoo Local page? Do you have your business listd on Yelp? Can your business be found on FourSquare, Ask, Citysearch, Infogroup Info USA or YellowPages.com? Is your local small business visible on Localeze? If not, you have some work to do to get in tune with the small and local business marketing and advertising criteria of this century!

Call, email or phone us for your free interview listing on our localbusinessdirectory!

Lonny Heiner
360-202-0738
http://localwebhits.com
Local Business Advertising

Small Business Internet Advertising

In this article I want to bring forward two simple tools that you can use to get a start on local business advertising and marketing keyword analysis. Below, I have assembled a status of where the SEO is at the current time for the Crazyfoxes small business online advertising and marketing website.

The titles in the table below are Keyword string, Google (the SERP rank obtained todate), VolumeG (Global search volume), VolumeL (Local search volume) and Comp (the number of competing websites that have the exact phrase in their title tag)

Keyword String—————-Google—-VolumeG—VolumeL—-Comp

business advertising————–50——–246000—–110000—-1.7 M
business marketing—————-**——-246000—–110000—-5.0 M
business marketing online——–16———40500——-18100—-175 K
business advertising online——-14———14800——–6600—-230 K
local business marketing———-73———14800——–8100—-832 K

local business advertising———24———-3600——–1900—-879 K
local business online advertising–14———–260———140——46 K
local business online marketing—34———-1900———720——54 K
online business advertising———5———14800——-6600—–470 K
online business marketing———-2———40500——18100—–588 K
small business online marketing—-5———-4400——-2400—–206 K
small business online advertising—7———-1600——-1000—– 47 K
small business marketing———109———90500—–40500—–2.0 M
small business advertising———10———18100——12100—-125 K
small business internet Marketing–62——–12100——–6600—–90 K
small business internet advertising-16———–800———720——5 K

This illustration is by no means meant to be a tutorial on the subject of keyword selection, there will be more on that in later posts. To get the Global and Local volumes I use the Google Keyword tool, https://adwords.google.com/select/KeywordToolExternal.

The Competition was obtained in each case by going to the Google search engine and typing, intitle:”Keyword String”, into the search field and reading the number of competing websites that have that phrase in the title tag of the webpage. “M” stands for Million and K stands for thousand.

As you can imagine, it would take a very long time to get the Keyword string, “business Marketing”, without the quotes, to page one of a Google search, it having a competition of 5 million sites! Business Advertising with 1.7 million competition is also an awesome competitive string. You might ask, then, why is this site already at 50? Well, when we started to promote this site over a year ago, it did not even show, as, “business advertising” is not even now showing.

The SERP ranking of 50 is primarily because of all the effort that has already gone into promoting the keyword strings that are already on page one of the SERP; online business advertising(5), small business online advertising(2), small business online advertising(7), small business advertising(10) and the promotion of other long tail keyword strings such as small business internet advertising(16) which are not yet on page one.

The general strategy that I use when starting to promote a new site is to do enough keyword research to find longtail kayword strings some of which are listed above, with lower search volumes, but low or no competition. This will bring you some early hits, and at the same time start building up your high competition, high volume keyword strings, as has happened here.

Notice, that the string, small business internet advertising, only has a SERP rank of 16, even though there are only 5000 competing pages. That is because that string went unnoticed in the early stages and was not promoted. It will get some promotion in this article, see if you can find it.

Crazy Foxes marketing group
Lonny Heiner
PO Box 1450
Anacortes, WA 98221
360-202-0738
leheiner@gmail.com
Free online business marketing
Free online business advertising

Video Featuring the Crazyfoxes marketing Group Website

Small Business Internet Marketing and Advertising Consultants

http://www.youtube.com/watch?v=xnS7I4-gV68&feature=player_embedded

Internet marketing Online Categories

Local Business Advertising, Small Business Advertising, Internet Marketing Service, Marketing Agency, Local Marketing Specialists, Online Internet Advertising for Local and SmallBusiness, Online marketing and Video Marketing Services, Google page one specialists. Generating free local business traffic, Facebook Fan Pages, Google Places Pages, SEO, Moble websites.

Serving local business owners throughout Canada and the United States with local internet marketing services. We have consultants and clients around the globe.

Crazy Foxes marketing group
Lonny Heiner
PO Box 1450
Anacortes, WA 98221
360-202-0738
leheiner@gmail.com
Free online business marketing
Free online business advertising

Local Business Online Advertising and Marketing

Local Business SEO

One of the most important things to do as a local business, to increase your visibility on the internet is to secure a Google places website, and to then fully optimize it. You can find your site and claim it, or you can simply build a new one or hire someone to build it for you. In the building process, make sure that your physical address, phone number and email address are the same as you listed them in the local telephone directory. This is very important, as if there are discrepancies, you may lose Google visibility because of that.

Be sure to take advantage of all of the options during the places page setup, uploading the allowed material such as photos and videos. Be sure to use alt tags on your photos.

Either create or hire someone to create a facebook page, Bing Local, and yahoo local listings.

Next, get your small business listed in all of the local directories in your area.

Now establish a linkedin account and post some content there that links to your business website.

Establish a connection between your business and classified ads by posting an ad on Craig’s list, making sure that all of the contact information is the same as your business.

These simple actions will go a long way to start your work of local search engine optimization. One additional very important step for all local business or small businesses is to get a mobile website made for you. Google understands to coming avalanche of local business and small business mobile marketing, and will reward your business well for getting this job, which Google believes is a necessary part of small business marketing.

Lonny Heiner

360-202-0738

http://localwebhits.com

small business online advertising

Lonny Heiner

Beginning Series On Client Small Business Advertising SEO

I am starting a series of articles on the process to get your small business advertising or local business advertisingclients page to page one of a SERP, Search engine results page.

The very first thing to do with the Clients Small or local business marketing website is to check the content for duplicate content. There is no point in working with a client who has simply borrowed content from other people’s websites. Duplicate content can cause keyword search results to be listed in “other results”. There are times, however, when your Clients site may be ending up in the “other search results, category”, because others have borrowed snippets of your clients code for descriptions, or title tags, or other content, and Google mistakenly thinks that those snippets are the original content, and downgrades your clients page to the secondary search results because of that.

In this event, the best course of action is to have your client rewrite their content, to insure that it is all fresh and original. Then recache the client’s webpage. You can do this by pinging the page at pingler.com and pinggoat.com. Check from time to time to see that it has been cached. A second way is to post links on high traffic sites such as blogs and forums, that are getting fresh content every day. Spiders, out of necessity, usually live on those sites, and if that site has “do follow” links, your clients site will get indexed, creating a new cache.

Adding your link to websiteoutlook.com, will insure that your site gets indexed promptly as well. Finally, adding your link to bookmarking or aggregator sites will assist getting your clients local business site indexed as spiders frequent these sites frequently.

Local Business ON-Page SEO

The next most important aspect of on-page optimization is to complete the following checklist.

Have a principal keyword for this page
If the keyword is not in the domain, insure that it is in the URL
Make sure that the Title contains the keyword
Insure that there are H1, H2, H3 tags with the keyword
Put the keyword into the first sentence
Put the keyword into the last sentence
Make the keyword density more than 2%
Place an image on the page with an alt tag containing the keyword
Make the content 500 words or longer
Use bold, italic and underline for the keywords

Three Very Important Page Criteria

It will not do you much good if you do not properly prepare a page for upward mobility to page one of a SERP, ands no end of back links may do the job on a poorly prepared page. The elimination of duplicate content and strict attention to the above checklist factors are critical. Perhaps, even more critical are paying attention on how to optimize the following three factors:

Click Thru Rate
Bounce Rate
Visitor Retention

Local Business SERP Click Thru Rate

This is how fast visitors click the page on a SERP. The factor that you control that influences this the most is the Meta Description. You want to make this as attractive as you can, so that no matter where you may be listed on a SERP page, you will be clicked first. Copywriting skills are great here as you need to remove worry, provide reliable on spot information, provide promising information, and give the impression that this site has the answer to my search question. Also a good place for the site URL in many cases, and the keyword phrase needs to be in the description up front at least once.

Remember, the search engines are striving to END THE SEARCH!

Bounce Rate for a Clients Local Business Advertising and Marketing Site

When a searcher clicks on your SERP result and immediately hits the back button or leaves the site, this is bad. The repulsion is probably do to the fact that the searcher failed to find the result that he or she was looking for. However, if they stay awhile and browse a bit, Google thinks that your site has been helpful and may even consider an upgrade.

Visitor Retention on your Local business marketing Client Site

Whatever you can do to keep a visitor on your site for a long time will suit you well. Videos do that, interesting titles that must be clicked on to bring one to another area of the site help, images which are attractive and or helpful. Imagine what a 3 to 5 minute great video could do for you. A link to related content at the bottom of the page sometimes increases visitor retention as well.

Summary

Good on page SEO, fast CTR, low bounce rate and good retention time are prerequisite to driving a Clients local business advertising and marketingsite to page one of a SERP.

Lonny Heiner
Http://localwebhits.com
Http://facebook.com/localbusinessadvertising
lonnyheiner@lawrenceheiner.com
360-202-0738

Keyword Selection Tool for small business online Advertising

I am a subscriber of acquiring good tools as soon as I can afford them. My main SEO promotion tool is the Veretekk Platinum Marketing System. This set of tools which allows me to systematically generate backlinks, which ultimately place my websites and the websites of my clients on page one of Google and the other search engines. It is the premier system for dealing with multiple clients. If you are in the local business niche, it will become a necessity for you. It is so valuable as it places similar functions that you must do for each client each day, under one dashboard, so to speak. Your daily functions are then automated.

Small Business Key Word Selection

The biggest problem with marketing on the internet comes in selecting the keywords that a person needs to promote. They must have adequate volume, to enable traffic to flow constantly to the target website. They must not be too competitive, which will allow conscientious promotion of those keywords to page one of a Search Engine Results Page (SERP) in a reasonable time. This is the most important first step of any marketing campaign. It will do you or your client no good to promote keywords to page one of a SERP which have no traffic, and it will not help you our your client to spend hundreds of hours promoting keywords that are so competitive that you will not achieve page one of a SERP in a reasonable time.

Google’s keyword tool is a good place to start, just Google it. It will give you global and local search volumes and relative competition. But when you need to settle in to “which” keywords, you are well advised to purchase Market Samurai. I do not have an affiliate link for that, so I will not be making any money if you take my advice and go get it. For your convenience, I refer you to this YouTube video. local business marketing.

Lonny Heiner

http://localwebhits.com
http://facebook.com/localbusinessadvertising
360-202-0738

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